At 2 pm on Thursday, May 21, internationally recognized designer Marc Rosen and a panel of experts will explore: In a world where branding has become the buzzword for modern marketing, the pivotal component of “the right package” can make or break a brand’s identity.The Chanel black lipstick case or their No. 5 bottle, the new La Prairie “Platinum Cellular” cream jar, are just a few of the iconic packages that stand for prestige, luxury, efficacy and are style consistent with the brand and therefore become the physical manifestation of their image. In a difficult retail market, today more than ever, the iconic package can stimulate sales and create customer loyalty. The panel will focus on the design, marketing, package development and manufacture of these innovative and iconic components.With Stephanie Longworth, vice president global marketing, La Mer; Carol Pasley, senior vice president sales, Kielh’s & Shu Uemura; Lyle Saunders, vice president creative, Chanel; Theo Spilka, vice president new business development & licensing worldwide, Firmenich.